Brand Identity System
The Washington State University Brand Identity Standards provide details about the underlying strategies, positioning platform, messaging, creative elements, and design specifications that together form the University’s brand identity.
Implementing the standards will ensure that the WSU brand is communicated powerfully, elevating the University’s position in the marketplace and in the hearts and minds of our target audiences, ranging from prospective students and alumni to opinion leaders and donors.
Download Brand Identity Standards PDF
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Brand Identity Presentation PowerPoint
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