Graphic Identity Program

Identity Elements

Colors

Core Colors

Use of the University's official colors, Crimson (PANTONE® 201) and Gray (PANTONE® 431 or 65 percent black), are critical when reproducing the University signature. (PANTONE® 431 or black are the preferred alternatives when budget or context prevent use of the official two-color scheme.)

Washington State University CRIMSON  

 

Washington State University GRAY  

 

Hexidecimal values are chosen from the Web-safe color palette. Using the formulas specified will ensure the best color match on all computers.

Do not rely on the output produced by a desktop color printer for matching the color to be attained when a project is printed on a printing press. The color calibration of desktop printers typically does not match the PANTONE Matching System colors used by offset printers.

 

 

 

 

 

Marketing Communications, PO Box 641227, Washington State University, Pullman WA 99164-1227, 509-335-7622, Contact Us