Color Breaks
Color Options
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A) Crimson and gray, using the appropriate Pantone Matching System (PMS) colors, are preferred for reproducing the Washington State University signature in print. A two-color signature of crimson and a 65 percent black tint also is acceptable. | |
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B) When crimson and gray ink are not used, the signature can appear in one color: crimson, gray, black, or the darkest color possible. | |
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C) The signature can also be reversed out of another ink color that provides sufficient contrast, such as black, creating a white signature. Single-color publications often make use of this technique. | |
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D) The signature in crimson and gray can be overprinted on a third color if that color is light enough to provide sufficient contrast. | |
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E) A single-color signature can also appear on a sufficiently contrasting colored background. | |
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F) Other color combinations that provide sufficient contrast may be allowable in certain situations. Contact the Office of Marketing Communications if you are considering other color combinations. In general, choose backgrounds that contrast with the signature to give it impact. Garish colors inhibit readability, as do busy or heavily textured backgrounds. | |
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Do not reproduce the logotype in 100 percent black. |