Graphic Identity Program

Identity Elements

Unacceptable Applications

General

The academic signature represents all Washington State University departments and offices. Individual unit or secondary logos should not be developed or used with University communications. The names of individual units should be presented using simple typography to avoid competing logos.

Alterations

Never alter or redraw the signature elements. They should not be rearranged, rotated, animated, shadowed, or rendered in three-dimensional form without prior authorization. Do not place the signature elements inside any other shape or combine them with any other symbol or graphic. The logotype has been customized for the University, therefore campus units should always reproduce the signature or symbol from authorized digital files or authorized reproduction-quality originals.

Unacceptable Graphic Techniques and Usage

  Do not reconfigure or redraw the signature.
     
  Placing the signature in another shape is not allowed.
     
  Rotating the signature is not allowed.
     
  Using a shadow technique is not allowed.
     
  Resetting the type is not allowed.



 

 

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